in Business

The COW WOW Mission: How COWS Ice Cream Brings Whimsy, Creaminess, and Canadian Heritage to Niagara Falls

by Jasper July 17, 2025, 5:10 am 15 Views

A smiling customer holding a waffle cone with COWS Ice Cream in front of the Niagara Falls store

A happy visitor enjoys a scoop of Wowie Cowie in a handmade waffle cone outside COWS Niagara Falls.

When it comes to ice cream in Canada, few names spark as much delight and nostalgia as COWS Ice Cream. With its whimsical branding, creamy old-fashioned flavours, and unmistakable charm, COWS has grown from a single shop in Prince Edward Island to a national sensation, including a beloved location in Niagara Falls. But what truly sets the brand apart is its heart—the COW WOW Mission.

In this blog, we’ll dive deep into the legacy of COWS, its founding story, the values behind its mission, and how the Niagara Falls location reflects everything the brand stands for. Plus, we’ll share how to visit, connect, and even work with this udderly fantastic team.

🐄 Meet the Visionary Behind COWS Ice Cream

At the core of the COWS brand is its Founder & CEO—a passionate innovator who believed in keeping things simple, real, and joy-filled. From the very start in 1983, this individual was committed to delivering exceptional quality using a traditional family recipe and adding a splash of fun through imaginative branding and apparel.

The Founder envisioned an experience—not just a dessert. And that vision continues to shape the COWS brand from coast to coast.

🍦 How It All Began: Crafting Timeless Flavours Since 1983

COWS Ice Cream began in Cavendish, Prince Edward Island, with a single goal: to make the creamiest, richest, most flavourful ice cream possible. Using an old-fashioned recipe that includes:

16% butterfat
Fresh cream
Real eggs
Slow-churned technique to minimize air

…the result is a taste that instantly transports customers to a simpler, sweeter time. Each scoop is handmade in Charlottetown, still using Prince Edward Island milk, known for its superior quality and flavour.

🍨 Explore over 32+ iconic flavours of COWS Ice Cream here

🎯 What Is the COW WOW Mission?

The COW WOW Mission is the soul of the brand. It goes beyond just serving premium ice cream—it’s about creating moments of joy, delivering whimsical service, and spreading delight coast to coast.

“To provide COW WOW service and exceptional products with a whimsical twist.”

Here’s what that means:

1. COW WOW Service

From the moment you step into a COWS store—especially the one in Niagara Falls—you’re greeted not just with smiles, but with an experience. Staff members are trained to go above and beyond, providing warm, cheerful service that feels like visiting a friend (but with better ice cream).

2. Exceptional Products

COWS uses only the best. Every ingredient is selected for quality and taste. The process remains true to its roots, with every batch handmade with care.

3. Whimsical Twist

From pun-filled names like Gooey Mooey and Messie Bessie to the quirky T-shirts and cow-themed art, COWS keeps things fun and lighthearted. It’s more than dessert—it’s entertainment.

🏞 Why Niagara Falls Loves COWS

The Niagara Falls COWS location is a testament to the brand’s success. Nestled in one of Canada’s most iconic tourist destinations, this store combines local hospitality with the larger COWS mission.

Why COWS Niagara Falls Stands Out:

Located near popular attractions for easy access
Family-friendly with indoor seating and fun décor
A full range of ice cream flavours
COWS branded merchandise, T-shirts, and gifts
A staff that embodies the COW WOW spirit

Looking to visit? Use the COWS Locations page to find the Niagara Falls store.

👕 More Than Ice Cream: COWS Apparel & Retail

In 1985, COWS took a creative leap: designing quirky, colourful apparel for staff. Customers loved it so much that it became a permanent part of the brand.

Now, every COWS location—including Niagara Falls—features:

T-shirts with punny cow designs
Sweatshirts, hats, and collectibles
Great gift items for tourists and locals alike

These playful designs are created by talented artists and reflect the COWS brand’s core: fun, joyful, and memorable.

💼 Want to Work with COWS? Join the Herd!

If you love people, laughter, and ice cream, then joining the COWS team might be your dream job. Whether you’re in PEI or Niagara Falls, COWS is always looking for upbeat, hard-working individuals to deliver smiles every day.

The company values:

Positive team energy
Fun workplace culture
Customer-first service

Explore open positions here and start your moo-velous journey today!

💬 Real Connections Matter – Contact COWS

Got a question, feedback, or just want to say hi? COWS makes it easy to reach out.

Use the Contact Us form on the Niagara Falls location website to connect directly with the store.

Want to learn more about the brand’s history, flavours, and store hours? Visit:

📲 Follow the Herd – COWS on Social Media

Stay up-to-date with new flavours, funny designs, and fun promos by following COWS online:

🐄 Instagram
🐄 Facebook
🐄 Twitter/X

Don’t forget to tag your Niagara Falls visit photos with #COWWOW and #COWSIceCream.

📍 12 Stores and Counting – Where to Find COWS in Canada

COWS now operates 12 stores nationwide, each one upholding the COW WOW mission. From coast to coast, the experience remains consistent: rich flavours, warm service, and a healthy dose of whimsy.

Check the Locations Page to find your nearest COWS store, or to get directions to the Niagara Falls branch.

🌍 Sustainability, Local Ingredients & Community Focus

While the COWS brand is playful, its values are deeply rooted in sustainability and community:

Using locally sourced PEI milk supports Canadian farmers
Handmade waffle cones and slow-churned ice cream reduce industrial production waste
Staff training emphasizes local community engagement and customer care

COWS isn’t just a business—it’s a proud Canadian symbol that honours tradition while serving up joy in every scoop.

🎉 Final Scoop: Why the COW WOW Mission Matters

In a world of fast food and digital distractions, COWS brings us back to what matters most: great taste, genuine service, and a little fun along the way.

Whether you’re: