Jasper
Unlock the potential of real estate guided by one of Canada’s most forward-thinking developers. Priscilla Facey’s journey from first-time homeowner to industry catalyst is a blueprint in vision, strategy, and resilience.
Introduction: Where Possibility Begins
Real estate has long been seen as a path to financial freedom—but few walk it with the intention, integrity, and insight of Priscilla Facey, CEO and Founder of PriscillaFacey.com. She is building far more than homes—she is shaping the next generation of investors, communities, and developers. Her work ignites possibility in the truest sense of the word.
This is the story of a woman who took a burst pipe and turned it into a building block for something extraordinary.
CEO and Founder Journey: Building a Brand with Purpose
Priscilla’s journey into real estate began from a deeply personal place but has evolved into a mission-driven company that’s reshaping how Canadians invest and live. As the Founder and CEO of her namesake real estate brand, she leads with both strategic vision and personal experience.
After building a successful track record in real estate investing and consulting, Priscilla established her own real estate platform, PriscillaFacey.com, to offer tailored insights, mentorship, and access to development projects grounded in affordability, equity, and growth.
Under her leadership, the company has grown into a boutique real estate development firm, focused on underserved and high-potential markets across Ontario. Her CEO role isn’t just about operations it’s about transformation: of communities, of investment models, and of what’s possible in the real estate space.
A Life-Changing Moment in Toronto
Priscilla purchased her first home at just 23 years old, a milestone that would set the course for everything to come. A few years later, while living in a small downtown Toronto condo, a burst water pipe changed her life—literally.
The resulting insurance payout, though unexpected, opened a door. Rather than spend it aimlessly, Priscilla took the advice of a Realtor friend and reinvested the funds into a new condo development. That decision would mark the beginning of her real estate transformation—from homeowner to investor, and ultimately, to developer and founder.
From Public Service to Private Sector Leadership
At the time of that pivotal burst pipe, Priscilla was working full-time in the public sector, handling labour disputes for the Canadian government. It was meaningful work, but it didn’t fully align with her desire to create, lead, and generate long-term impact.
Real estate, however, did. Priscilla began helping friends and family acquire investment properties, developing a deep understanding of both the market and the people it served. Eventually, her success and strategic mindset led her to explore real estate development, where she could scale her influence beyond individual transactions.
The Boho Condos: CEO-Led Community Vision
One of Priscilla’s most impactful projects is The Boho Condos, a 26-unit townhome and semi-detached development in Oshawa, Ontario, projected for completion in early 2027. As CEO, Priscilla is deeply involved in every aspect of the development from land acquisition and team building to design, marketing, and long-term planning.
Boho Condos is a perfect reflection of her leadership style: value-driven, future-focused, and investor-conscious. It’s not just about selling units it’s about creating spaces where people can live well and build wealth.
🔗 Learn more about The Boho Condos
A Strategic Eye for Underserved Markets
Under Priscilla’s leadership, her company has identified secondary markets like Oshawa and Niagara as key growth zones. These areas offer more affordable land, rising demand, and long-term investor potential.
Her strategy avoids over-saturated urban cores in favour of long-view investing, which not only increases ROI but contributes to the development of sustainable, inclusive communities.
Leadership Through Partnership
As a CEO, Priscilla understands that real estate is a team sport. She collaborates with planners, architects, legal experts, and other developers to ensure each project reflects both market needs and community values.
Many of her closest collaborators began as clients or mentees—demonstrating the depth of trust and shared vision that fuels her leadership approach.
Empowering Investors Especially Women
As a Black woman in real estate development, Priscilla is breaking down barriers—while lifting others up. She’s vocal about the need for more women and underrepresented groups in leadership roles within real estate.
Through podcast features like Rants & Gems and Millennials to Millionaires, and through her own coaching initiatives, she champions a message of education, equity, and empowerment.
🔗 About Priscilla Facey – Her Story & Vision
Conservative Planning, Long-Term Thinking
Real estate development comes with risk but Priscilla’s conservative financial planning and contingency-first approach allows her to navigate economic uncertainties with clarity and confidence. Her business model is built to last, not just launch.
This is why investors, partners, and homeowners trust her leadership it’s measured, meticulous, and mission-driven.
Real Estate as a Tool for Transformation
Everything about Priscilla’s business her branding, her projects, her mentorships aligns with her central belief: real estate is a tool for transformation. It’s not just about buying or selling; it’s about unlocking freedom, building equity, and impacting lives.
Whether she’s working on a new subdivision or guiding a first-time investor, Priscilla brings both business acumen and human empathy to the table.
The Bigger Picture: What’s Next for the CEO
As the market continues to evolve, so does Priscilla’s vision. Future plans include expanding her development portfolio into other high-growth regions, launching investor education platforms, and forming impact investment funds designed to support community-based housing projects.
Her ultimate goal? To scale possibility not just for her business, but for every person she connects with.
Final Thoughts: Leadership Redefined
Priscilla Facey, CEO and Founder of one of Canada’s most dynamic boutique real estate development firms, is not just shaping skylines she’s shaping stories. Her own story is one of reinvention, grit, and grace.
From a flooded condo in Toronto to breaking ground on new communities in Oshawa, she has proven that when vision is paired with strategy, transformation is inevitable.
If you’re ready to ignite your potential in real estate, there’s no better place to start than with the leader who’s doing just that every day.
🔗 Visit PriscillaFacey.com to Connect or Learn More
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